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Search Engine Optimisation (SEO)
SEO (Search Engine Optimisation) is an increasingly important part of website development, but is often mis-understood or confusing for clients.
Why do I need SEO? The simple answer is that there are millions of websites and you want yours to be found. Aside from promoting your website on your business stationery and other traditional media, the logical step is to make sure your website is listed (as highly as possible) within the major search engines.
Around 80% of all website traffic arrives via these search engines. If you are not listed favourably for relevant search terms in the Search Engine Result Pages (SERPs), you will be missing out on business opportunities.
What is SEO? The first steps to getting listed in the search engines is to ensure that your website contains relevant (unique) information, is compliant with current standards, and is 'search engine friendly'.
No Nonsense Web always ensure that the websites we develop are compliant and naturally search engine friendly. For some businesses, this is sufficient to provide good 'organic listings', i.e. no further optimisation or promotion is required. However, for businesses in a more competitive market, further steps may be required to get into the top three pages of the SERP's, i.e. page optimisation.
SEO usually starts with analysing the search phrases relevant to your business (and your competitors'). The results of this analysis are then applied to each page of your website using a number of tried and tested techniques.
Depending on your business and your budget, you may also want to consider a Search Engine Maintenance Program. Very briefly, this ensures regular monitoring of your SERPs, updating your website pages (if required) to gain better results, and monthly reporting to let you gauge your success.
Case Studies ...
'Organic SEO' was a part of this website redesign, and resulted in a 500% increase in visitors within a few weeks of relaunch.
SEO isn't just for large websites! This brochure site has enjoyed page 1 results for relevant terms on Google since going live...
Contact us to see how we can help your business succeed online...
