 For
further information please contact us today.
Alternatively,
you can use our 'Information
Request' form to provide details of your requirements,
so we can prepare a no-obligation quote tailored specifically
to your needs. Notes: Search
Engine Friendly:
Many Search Engines send out 'spiders' or 'bots' to crawl the internet
looking for, and indexing, websites as they find them. When they
find a web page, they analyse its contents to determine how relevant
or important that page is compared to a search term. In order
to get good listings, it is essential that certain criteria is
met. To do this, we design your pages with Search Engines
and human readers in mind. We do not employ any 'dirty tricks'
to fool the search engines, which could end up with your site
being penalised or banned all-together from their database of
results.
Search Engine Optimisation:
The creation, analysis, and implementation of 'Key Phrases' to promote your website's
position within the Search Engines. See our section on 'Search
Engine Optimisation'
for further information.
Search Engine Promotion:
Regular submission of your website to the major Search Engines and Directories.
See our section on 'Search Engine Promotion' for details. Meta Tags:
Often overlooked, these are still an important part of web page
design. You will not see them when you look at a page on a website
as they are hidden from display. However, when a Search Engine
visits your site, they will read them and the contents can alter
your relevancy/importance considerably.
There are two important tags here, both the 'Description' and the 'Keywords'
tags must meet certain criteria to gain the best results. As a part of our 'Search Engine Promotion' service, we will also
analyse the Meta Tags and search phrases that your competitors
use in order for you to gain a better leading edge. Pay-Per-Click:
This is becoming a very popular way of promoting your website with the major
Search Engines (especially Google and Yahoo!). It works in a similar fashion
to 'auction bidding'. You firstly decide on the search terms most relevant
to your site. Once you have selected your key search terms, you decide how
much you are prepared to
pay
every time
someone
clicks
on your
link (you can also set a maximum daily budget to control your costs). When
someone enters a search term that matches one of your phrases, your site will
appear near the top of the results as a 'sponsored link' or 'featured site'.
Only when someone actually clicks on your link to visit your website are you
charged by the Search Engine. Link Building:
This is an increasingly important part of any Search Engine
promotion campaign. Some Search Engines will look to see
how many other
'quality' websites link to yours (known as 'external links').
The more of these you have, the more important your site
will be deemed by the relevant Search Engine. we can help
you in
a number of ways to enhance your position with this type
of strategy. If you would like further information on any of these topics
and how they could benefit you, please use our 'Quick
Contact' form to send your details and we will
contact you as soon as possible.
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